Maruti Suzuki Accelerator Program Cohort 12

The Maruti Suzuki Accelerator Program, currently in its 12th Cohort, is an initiative by Maruti Suzuki Innovation to support emerging technologies in mobility and adjacent fields. It offers startups a direct engagement route with Maruti Suzuki, India's leading automotive manufacturer, providing access to its technical knowledge and operational assets. The programme targets ventures working on advanced mobility solutions, sustainable technologies, efficient manufacturing methods, artificial intelligence applications, and other new technological developments.

Selected startups receive mentorship from Maruti Suzuki's internal experts and senior business leaders. They also gain access to real-world testing environments to trial and improve their products. Additionally, Maruti Suzuki assigns specific use cases to participants, creating a structured setting for collaborative development within the automotive sector. The programme reflects Maruti Suzuki's focus on open innovation and its support for startup-led progress in shaping future mobility.

• Submit the Online Application: Start by completing the detailed form on the Maruti Suzuki Innovation website. You will need to provide specifics on your product, target market, team structure, business model, current progress, and planned trajectory.
• Outline a Use Case: Add a description of a potential application that shows how your solution could align with or support Maruti Suzuki’s operations or product lines.
• Upload Required Materials: Prepare and attach necessary documents, including a pitch deck that clearly explains your business idea and market opportunity. You may also be asked to provide videos that highlight your product or team.
• Application Assessment: The Maruti Suzuki Innovation team will go through every submission received.
• Shortlisting and Interviews: Those who make the shortlist will be contacted for further steps, which could involve interviews or presentations before the selection panel.
• Cohort Invitation: Chosen startups will be offered a place in the upcoming Maruti Suzuki Accelerator Cohort, starting a 4-month period focused on collaboration and development.

Applications are first reviewed by the Maruti Suzuki Innovation team, which assesses each proposal on innovation, market potential, team strength, and the viability of a joint use case. The review prioritises data-driven insights and measurable growth KPIs provided in the application, pitch deck, and supporting documents.

Shortlisted startups generally move to later rounds, which may involve interviews with subject matter experts, presentations to a selection committee, and conversations with Maruti Suzuki’s senior leadership. The final cohort is chosen to include a varied set of startups that can collaborate on new solutions for the mobility and technology sectors.